Boca Loca Cachaça

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Boca Loca (Portugese for "crazy lips") uses an advertising campaign that plays heavily on Brazil's reputation for Carnaval and other sensual pasttimes. But it also pays attention to the competition in the cachaça field by emphasizing it is an "authentic handcrafted Brazilian rum."

• Boca Loca Cachaça:

This cousin of rum is in many countries largely unregulated, compared to stringent rules governing production of most rums. In the case of this brand, a comparatively recent entry to the U.S. market although it has been available in Europe for a decade, it is obvious it's not just tossed together.

Notes of toast, melon and some floral flourishes are readily apparent in the spirit, made in Sao Paulo state from single-plantation, hand-harvested and pressed sugar cane. It has a clean, sweet finish typical of the genre, making it suitable for straight sipping or as a versatile component in mixed drinks that usually call for rum, gin or vodka.

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